RFM Newsletter
Date : June 1st, 2004

CONTENTS
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1. Editor Notes
2. Google Adsense - Maximize your revenue!
3. Keyword Tools
4. Your Ranking On Google
5. Next Issue

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1. Editor Notes.
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Dear Friends,

this month there's one MAJOR change in my ezine! It has become totally email-free. No more long newsletters in your mailbox! I can only see more advantages putting it online.

Email filters prevent some of my subscribers from getting their copy of my ezine. Subscribers emails will from now on only be used for the mini-course and for short notices when a new issue has been posted. Email addresses will also be used to count my subscribers.

I have been busy these last couple of days altering the site. I added a header to the site and that just tripled my daily subscriptions!! On all pages I have placed Google banners creating more revenue...

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2. Google Adsense - Maximize your revenue!
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10 tips to maximize revenue with AdSense:

#1:
Get started right away! It is easy to start generating revenue with Google AdSense. After you're accepted to the program, just add a few lines of html code to your site. (Google shows you how once you're accepted)

Within a few minutes, your site will begin displaying AdWords, and so you can start making money. Each day you wait means revenue lost. So, do it now.

#2:
Create more content pages for your site -- and display AdWords on these pages.

All else being equal, the more pages you have displaying AdWords, the more money you'll earn.

If you already have a website, display AdWords on more pages.

And create more great content pages. We recommend that you focus on creating pages (and sites) on topics you have a passion for. You'll find more on creating AdSense content pages in Tip #8.

It's especially useful if these content pages are very clearly focused. Then, Google will be able to serve highly relevant AdWords to your visitors. This means your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!

#3:
Whenever possible, use expensive keywords. Obviously, you'll earn more if the average AdWord that Google displays pays more per click. The question is: how do you get Google to display higher paying keywords? Let's first talk about what you shouldn't do: Don't create pages on unrelated keywords just because they pay more.

You may be wondering how you know what keywords pay best. If you're a Google AdWords advertiser, you can log into your AdWords account and experiment. If you're not an AdWords advertiser, one way to find this out is to use a free tool at the pay-per-click search engine, Overture. This tool allows you to see what advertisers are paying on Overture for each keyword.

Granted, there are certainly differences between keyword pricing at Overture and Google. Yet, this tool can give you a general idea of which keywords will pay more than others. (Also, remember that you will be sharing revenue with Google, so you will earn a portion of the amount the advertiser pays for each click.)

#4:
Create new pages with higher paying keywords (while maintaining relevancy). Sometimes, selecting different keywords on the same topic can create a substantial difference in how much you earn.

#5:
Create a NEW site with high paying keywords. If you want to create a brand new site to take advantage of Google AdSense, you may want to select a topic with high paying keywords. Then, of course, provide great information on that topic. But how do you know what the highest paying keywords are?

One tool you can use comes from the pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords.

#6:
Get more qualified traffic to your site. It makes sense that if you get more qualified visitors to your site, more people will naturally click on the displayed AdWords, and you'll earn more.

#7:
Consider creating some pages for high search engine traffic, others to sell products, and still others for Google AdSense.

Recognize that different pages on your site can have different purposes. For example, some pages may be designed to sell specific products. Others may be designed to rank high in the search engines (but don't ever try to trick the search engines). Still others can be designed for Google AdSense. Once you know which pages you're creating for AdSense, select an appropriate keyword (or key phrase).

Use the keyword as the file name and put dashes between the words. In the example above, you would use the file name 'water-gardening.html' for your water gardening page.

Ideally, select keywords that are the highest paying keyword on the topic. By tweaking the file name, you may be able to improve your AdSense results dramatically. The next tip will explain how to create a great AdSense page.

#8:
Create high quality information pages. An AdSense page should have great content about a very specific topic. Be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Never try to 'trick' AdSense. Don't create a page on one topic and give it a file name about a different topic.

Above all, make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.

#9:
Display AdWords prominently. We recommend that you put the AdWords near the top or the bottom of your page. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.

#10:
Don't cheat. Do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.

Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud.

If you cheat, you'll likely get kicked out of the AdSense program -- and then you won't earn anything.

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3. Keyword Tools - Nichebot.
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This is new and free to use! See what people are searching for on Google. There is a built-in affiliate program. Have a look here : NicheBot.com - "Search For What People Are Searching For"
Free Keyword Suggestion Tool Powered by Wordtracker and Google.

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4. Your ranking on Google.
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Another brilliant tool, check your sites ranking on Google for certain keywords. Also determine what keywords suit your site best! http://www.googlerankings.com

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5. Next Issue.
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It will be a while before this next issue will be posted. It will be around the 10th of July.

Tell a friend! Send them to --->http://www.reach-for-money.com

Cheers,
Chris.

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